STAND WITH
Ukraine
PLANN
gb

Social media tool: all-in-one auto-scheduler, strategist, designer, and content calendar.

DOMAIN
Media Tech
About the client
Plann is a multi-award-winning product, founded in Sydney, Australia. A passionate team of its creators spread across 10 countries with customers in more than 160.
TECHNOLOGY
Swift (UIKit)
AWS
Realm
WebSockets
Kotlin
smartphone
Client’s brief:
Build a report generating system
3/3
Advanced analytics for social media
2/3
Follow Human Interface Guidelines
1/3
Client’s brief:
Follow Human Interface Guidelines
Advanced analytics for social media
Build a report generating system
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the goals
Our client was looking for a technical partner to rebuild and redesign existing mobile apps on Android and iOS platforms due to performance instability and poor architecture. These problems caused low ratings on Google Play and App Store and raised the churn rate. We collaborate closely with a team of designers and provide our Client with Moblie Development, QA, and Product Management services to overhaul the app.
High priority goals
User-friendly interface
Analytics to measure social media engagement and reach
Optimization of SMM and content marketing tasks
Unification of multiple applications in one app
CHALLENGES
Implement a new complex design
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Simplify navigation through the APP
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Revise analytics
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Add brand new features, using low documented APIs
(Instagram, Facebook, TikTok)
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SOLUTIONS
Design implementation
Automation of a posting flow in social media
Advanced analytics, integration with UserLeap, Mixpanel
Efficient usage of AWS S3
atom
Integration with Unsplash, Pexels, Pixabay
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Results
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Application, build from scratch with User-friendly interface
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Ability to plan campaigns ON THE MOST POPULAR SOCIAL MEDIA PLATFORMS. OPTIMIZED FLOW OF POSTING
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Offline-mode. ABILITY TO UPLOAD MEDIA WITH A PREVIEW OF PLANNED CONTENT
plann dau ratio
DAU ratio has grown up to 10K (5-6K iOs users, and 2-3K Android users)
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app storegoogle play

Let’s engineer something
great together!

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09:45
AM
Lviv / HQ Office

79015, Smal-Stotskoho St. 1 Ukraine
09:45
AM
Wroclaw / Development Office

50-062, Plac Solny 15 Poland
09:45
AM
Amsterdam / Sales Office

Nieuwe keizersgracht 1 A Netherlands
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