Creatively Squared

The platform for marketers, brand managers, e-commerce specialists, digital departments, and so on to create assets that increase engagement & conversion. It helps produce on-brand, high-performing photos, videos, and ads across all digital channels.

DOMAIN

MarTech

about the client

Creatively Squared is an online community for visual creators that helps brands to improve their content for digital audiences. The platform connects brands with talented creators looking for work. Through Creatively Squared, brands and creators continue to achieve their goals by working together.

TECHNOLOGY

React.js
Node.js
TypeScript

Airtable
AWS
Graph QL

Client’s brief

Rewrite the existing FE and make it maintainable for further improvement
Create a new UX/UI design
Improve project performance
Add new functionality
Build an effective team to perform the assigned tasks

Challenges and Solutions

01
Building a new client part

The main task was to create a new client part with the possibility of maintaining and expanding. We used the latest architectural approach, which allowed us to change, compose, and create new application elements with minimal impact on the existing system. As a result, we minimized dependencies and built an efficient process for developing and implementing new functionality.

02
Improving performance

The system's high performance was one of the top priorities during development. Our team worked on stability, system speed, and the possibility of quickly and efficiently implementing new functions starting from building the project's architecture.

03
Creation of a new UX/UI design

We developed all system elements from scratch. It allowed us to combine all the needed features, completely control their interaction, and achieve maximum efficiency in system operation.

04
Development of a cost calculation system

Our team has developed an automated cost calculation system. After placing an order, the required credits are automatically counted and debited from the user's account. This process is automated and doesn't require managers' involvement to calculate the final cost of the order.